February 09, 2011 StrikeIron, the market and technology leader for cloud-based contact data verification solutions, today announced on-demand access to StrikeIron's Contact Record Verification Suite is now available on the Informatica Marketplace . The Informatica Cloud StrikeIron Plug-In provides access to accurate, rapidly verified, and complete information regarding email addresses, phone numbers, physical addresses, and ZIP and postal code information wherever contact data is used. Informatica Cloud is designed to extend the major advantages of cloud computing to data integration. A multitenant, on-demand cloud integration service, it delivers bi-directional data loading and extraction, data synchronization capabilities between cloud and on-premise applications, databases and files. Informatica Cloud Plug-Ins enable data quality and business-to-business (B2B) data transformation in the cloud. The Informatica Cloud StrikeIron Plug-In works seamlessly with the Informatica Cloud platform, including the advanced data quality assessment capabilities, to provide cleansed consumer and business contact data to cloud and on-premise applications, databases and files. Information can be immediately validated and cleansed within data synchronization and migration tasks ensuring CRM solutions, marketing and Master Data Management (MDM) initiatives are fueled with consistent and reliable data. StrikeIron's Contact Record Verification Suite is delivered via a Data as a Service (DaaS) approach utilizing a cloud-based infrastructure, eliminating the need for on-going reference data set updates and servers to buy and maintain. Email addresses, phone numbers and physical addresses are essential contact record data elements. Complete and accurate data improves business intelligence results, marketing communication efforts and customer service experiences. The Informatica Cloud Plug-In to StrikeIron's Contact Record Verification Suite allows businesses to easily improve the quality of their contact information and fuel essential business applications with the most accurate data available. Access to StrikeIron's Contact Record Verification Suite, combined with the on-demand data integration Informatica Cloud delivers, improves marketing efforts, customer service responsiveness, shipping and fulfilment accuracy, and on-going master database management, says Sean O'Leary President and CEO of StrikeIron. Informatica Cloud enables easy adoption of Data-as-a-Service, providing a scalable and cost-effective solution for businesses looking to improve their data integration and data quality. Informatica Cloud combined with StrikeIron's Contact Record Verification Suite provide our customers a turnkey solution for improving the quality of their contact data during data migration and synchronization tasks, said Ron Papas, general manager, Informatica Cloud. Accurate contact data is critical in enabling businesses to reach their customers cost effectively. The Informatica Cloud StrikeIron Plug-In is available for use now.