January 12, 2011 The advantages offered by mobile marketing in general and SMS text messaging in particular have largely passed many UK businesses by so whilst some larger companies have been relatively quick to take full advantage of the latest marketing technology, others have been left behind, despite this being the promotion medium of the future. The new service recognises some of the drawbacks offered to date and offers an innovative approach. Companies and business owners will benefit from: Free mobile business card that comes as part of the new service in itself an excellent way to help business owners stand out from the crowd, Ability to overcome the 160 character text message limit by adding a mobile web page link into the message, thus providing the opportunity to add graphics and more text to the marketing message at no extra cost, The mobile number sign up form that can be added to company's web site, thereby encouraging customers to sign up for the latest news from their favourite business, Free online forum where users can seek assistance with their mobile marketing campaigns , discover news marketing ideas and share their mobile experiences. Add the above to mobile marketing's main benefits of: Real time marketing target customers by the hour not by the day, Ability to reach your customers 24/7 Interaction with your customers at various stages of the sales process And you can feel how powerful this service will be. UK Mobile Marketing's Managing Director Chris Morton has spent more than 30 years working and consulting in the hospitality and leisure industries. Chris says: Undertaken effectively, there is no doubt that mobile marketing through text sms messages is one of the most powerful ways to promote most service businesses. It offers the ideal platform to market in real time and to create a meaningful dialogue with your customers and I wish I had had this tool whilst running my own hospitality businesses.' SMS text messaging is an incredibly effectively way to promote restaurants, hotels, health and fitness clubs, spas, visitor attractions, theatres and retail operations, but careful thinking shows that it can also be built into many other sales processes. SMS text messaging finally gives the business operator control over demand and can be used to improve business efficiencies as well as sales. The UK Mobile Marketing service is a partnership between the UK operator and Sundrop Mobile of the USA. Sundrop Mobile is the developer of the unique cardless loyalty program Loyal.txt, which UK Mobile Marketing also provides in the UK. ### Share: