Video and Rich Media Ad Formats InWAP and PreWAP are poised to expand airG's mobile advertising opportunities airG & iVdopia sample When you combine iVdopia's rich media and video interstitials with airG's global audience and demographic targeting, we are able to achieve our goal of delivering relevant and engaging advertising to consumers. San Jose, CA (Vocus) December 9, 2010 iVdopia ( http://www.ivdopia.com ), the largest video and rich media mobile advertising network and airG ( http://www.airg.com ), the world's leading mobile social entertainment provider, today announced a partnership to bring InWAP and PreWAP mobile video advertising solutions to airG's mobile social entertainment products. airG has reached more than 50 million unique users worldwide and is interconnected to more than 100 mobile operators and media companies. This collaboration allows airG to incorporate iVdopia's InWAP and PreWAP video and rich media ads for the first time on the mobile web, optimizing for maximum ad revenue and fill across its social entertainment products. With video and rich media ads having never been done before on the mobile web, iVdopia's InWAP and PreWAP ads open up an entire avenue of monetizable inventory for publishers. When you combine iVdopia's rich media and video interstitials with airG's global audience and demographic targeting, we are able to achieve our goal of delivering relevant and engaging advertising to consumers, said Dejan Mirkovic, Vice President of Marketing and Corporate Development, airG. Vdopia's premium InWAP and PreWAP video and rich media advertising formats delivers real value to our end users...CPM rates and maximum revenue for mobile web publishers. airG is the first among many mobile web publishers who have expressed interest in increasing their mobile advertising opportunities through our InWAP and PreWAP video ads. airG powers one of the largest communities on mobile phones for millions of people across the world, said Chhavi Upadhyay, COO, iVdopia. Combined with premium video and rich media WAP ad formats from iVdopia, our high-performance mobile video solutions powerfully convey relevant advertising to airG users, enabling airG to increase the volume and scalability of its entire mobile web inventory. InWAP and PreWAP video ads can also be combined with the Talk2Me landing page to offer customized engagements for users to share on social media sites, email, view multiple videos, or interact with the brand's WAP site. All this takes place within the phone's browser, and the user can opt out anytime from the ad and return to browsing the mobile web...For more information, visit http://wiki.ivdopia.com/home/ivdopia-wap-api . About iVdopia iVdopia is the largest video and rich media mobile advertising network and platform, bringing the powerful visuals and interactivity of video to millions of Smartphone device users. Vdopia provides a unified mobile video ad experience across all devices, applications and the mobile web regardless of operating system or hardware...With over a hundred million video and one billion rich media mobile impressions, iVdopia provides advertisers, publishers and application developers with industry leading mobile advertising solutions. Leading advertisers such as Starbucks, Wrigleys, McDonalds, Coca-Cola, Universal Studio, Warner Brothers and Miller Lite turn to iVdopia for premium mobile advertising campaigns...The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose and Los Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India.