Why is outdoor gear so ugly? The weird world of performance outerwear | Justin McGuirk
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Why is outdoor gear so ugly? The weird world of performance outerwear | Justin McGuirk

London : United Kingdom | Nov 25, 2010 at 7:08 AM PST
Source: The Guardian
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The weird world of performance outerwear Covered in trademarks, packed with spurious technology, outdoor equipment lives in a parallel design universe to the rest of us. It's like high-tech architecture, but less tasteful Climbing in Patagonia, wearing, er, Patagonia. FULL ARTICLE AT The Guardian
 
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