Daybrake flop: Why viewers are deserting ITV's new breakfast show
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Daybrake flop: Why viewers are deserting ITV's new breakfast show

Dublin : CA : USA | Oct 10, 2010 at 7:27 PM PDT
Source: Daily Mail
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Daybreak's viewing figures for their key demographic, housewives with children,' says a source close to the show. Now ITV is very worried they will have to take a big financial hit.' Chiles and Bleakley were lured from the BBC in a combined 10million deal in the hope that they would bring a new audience... FULL ARTICLE AT Daily Mail
 
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