Lewis: How the North Face became the North Farce
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Lewis: How the North Face became the North Farce

Panama City : Panama | Apr 14, 2010 at 12:07 AM PDT
Source: Denver Post
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In 2007, his sophomore year at the Catholic school, he set out to mock their mindless consumerism and the apparel they wore to invoke status. To do this, he launched his own clothing company, positioning it at the opposite end of The North Face...Winkelmann peddled parody fleeces and T-shirts online... FULL ARTICLE AT Denver Post
 
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