Social Media Marketing: You Fear, You Fail
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Social Media Marketing: You Fear, You Fail

San Francisco : CA : USA | Jan 15, 2010 at 5:22 AM PST
Source: ReadWriteWeb
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We gave them the idea to create one of the best brand blogs I've ever seen...Instead, they decided to create a social media strategy that was boring and dictated by legalities...The campaign not only offered zero value to customers, but in the end it ignored them by turning the blog into a press release... FULL ARTICLE AT ReadWriteWeb
 
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