Whitacre drawing praise in new post at GM
During a visit to San Antonio over the summer, General Motors Co. marketing chief Bob Lutz informed newly minted chairman Edward Whitacre Jr. that an advertising blitz aimed at restoring consumer confidence in GM’s products wouldn’t be cheap.
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- News Source: The San Antonio Express-News | 22 days agoDuring a visit to San Antonio over the summer, General Motors Co. marketing chief Bob Lutz informed newly minted chairman Edward Whitacre Jr. that an advertising blitz aimed at restoring consumer confidence in GM’s products wouldn’t be cheap.
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