One to Watch: Interpublic's rebirth
But while this fragmentation poses problems for many, it plays into the hands of Interpublic. The company has made a series of acquisitions, providing it with the skills to execute ever more complex advertising campaigns. A new management team has succeeded in reviving an abused but high-quality...
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- News Source: The Scotsman | 24 days agoBut while this fragmentation poses problems for many, it plays into the hands of Interpublic. The company has made a series of acquisitions, providing it with the skills to execute ever more complex advertising campaigns. A new management team has...
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