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Advertising: Soon, Bloggers Must Give Full Disclosure

Beacon : NY : USA | 2 months ago  
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Soon, Bloggers Must Give Full Disclosure Jenn Ackerman/The New York Times Katja Presnal recommends products as she blogs from her favorite coffee shop in Beacon, N.Y. Published: October 5, 2009 FOR nearly three decades, the Federal Trade Commission’s rules regarding the relationships between...
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  • News Source: Uinta County News | 2 months ago
    Paid bloggers must now disclose if they received products for free or if they are receiving payment for their efforts The Federal Trade Commission (FTC) today moved one step closer towards regulating published blogs, indicating reviewers must...
  • News Source: The New York Times | 2 months ago
    Soon, Bloggers Must Give Full Disclosure Jenn Ackerman/The New York Times Katja Presnal recommends products as she blogs from her favorite coffee shop in Beacon, N.Y. Published: October 5, 2009 FOR nearly three decades, the Federal Trade...
Blogs
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  • Blog Source: blog.taragana.com
    For bloggers, the FTC stopped short of specifying how they must disclose conflicts of interest. Rich Cleland, assistant director of the FTC's advertising practices division, said the disclosure must be “clear and conspicuous,” no matter ...
  • Blog Source: madisonian.net
    As CNET reports, “Independent bloggers who fail to disclose paid reviews or freebies can face up to $11000 in fines from the Federal Trade Commission, according to revisions to the agency's “Guides Concerning the Use of Endorsements and ...
  • Blog Source: sayanythingblog.com
    On the face of it these new FTC guidelines requiring bloggers to disclose any payments or gifts they received for payments seems like a good idea, but the door it opens doesn't lead to a good place for online free speech. ...
  • Blog Source: hotair.com
    The Federal Trade Commission has decided to focus its regulatory sights on the scourge of — product reviews by bloggers. By a unanimous vote, the FTC now mandates that bloggers disclose any payments or freebies received for their ...
  • Blog Source: techgeist.net
    FTC Requires Bloggers To Disclose Freebies Gained For Reviews. By Michael Klurfeld on October 5, 2009. Full Disclosure The Story. Starting December 1st, the Federal Trade Commission (FTC) “will require bloggersto clearly disclose any ...
  • Blog Source: www.marketingpilgrim.com
    ... in fines from the Federal Trade Commission, according to newly published guidelines. An update to FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising includes the following language (emphasis added): ...
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  • geoffreyfowler

    @geoffreyfowler U.S. Seeks to Restrict Gifts Made to Bloggers http://bit.ly/NQaFc

    2 months ago
  • jonfildes

    @jonfildes New rules to end 'blogger payola': The US government aims to regulate bloggers with new guidelines on endorseme.. http://bit.ly/b2WWo

    2 months ago
  • caro

    @caro Update: Facebook weighs in a bit on what FTC rules mean for it. Gist: Many of those practices already banned by FB. http://bit.ly/3LmFRj

    2 months ago
  • caro

    @caro FTC representative says that yes, there are certain cases in which Facebook fan pages fall under new guidelines: http://bit.ly/3LmFRj

    2 months ago
  • Acererak

    @Acererak @asalisbury One doesn't have to get a check in the mail to be under the court of a company looking for a positive review :b

    2 months ago
  • caro

    @caro Doing a KCBS interview about the FTC's blogger guidelines in about one minute. Tune in if you're in the Bay Area...

    2 months ago
  • latimesnystrom

    @latimesnystrom RT @latimestech Bloggers must disclose if they got paid to write a review http://j.mp/3wK0Ub by @davidcolker (not paid by FTC to write this)

    2 months ago
  • ajkeen

    @ajkeen @mtappenden FTC is very powerful. Careful what you say. They'll fine you too.

    2 months ago
  • ajkeen

    @ajkeen shouldn't this FTC ruling on bloggers also include bent reviewers on Amazon, Yelp et al? http://bit.ly/mNg2t they are just as corrosive.

    2 months ago
  • monicagagnier

    @monicagagnier Imagine how they felt in the Wild Wild West when the law came in. That's how bloggers are feeling today.

    2 months ago

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