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IOC told to get hip with the digital revolution

Source: Leader Post Online
Copenhagen : Denmark | 2 months ago  
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  • IOC President Rogge poses with UN Secretary-General Ban before the 13th IOC Congress in Copenhagen
    IOC President Rogge poses with UN Secretary-General Ban before the ...
    Source: Reuters
  • IOC President Rogge gestures during his address to the 13th IOC Congress in Copenhagen
    IOC President Rogge gestures during his address to the 13th IOC ...
    Source: Reuters
  • IOC members are silhouetted in front of a logo during the 13th IOC Congress in Copenhagen
    IOC members are silhouetted in front of a logo during the 13th IOC ...
    Source: Reuters
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IOC President Rogge poses with UN Secretary-General Ban before the ...
Tune in now or find young people tuning you out as they look for other places to get their information, one of the most powerful people in media told the Olympic movement Monday. Martin Sorrell, the chief executive of WPP Group, one of the world's largest advertising companies, said the International...
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READ MORE: Martin Sorrell, International Olympic Committee
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  • IOC told to get hip with the digital revolution
    News Source: Leader Post Online | 2 months ago
    Tune in now or find young people tuning you out as they look for other places to get their information, one of the most powerful people in media told the Olympic movement Monday. Martin Sorrell, the chief executive of WPP Group, one of the world's...
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    But he added the world needed positive role models who would show children how to be good leaders. He said the 13th International Olympic Congress was taking place during challenging times. He said sports had the potential to help people who were...
  • Don't restrict Games media access, Sorrell urges IOC
    News Source: Chicago Tribune | 2 months ago
    The Olympic Games and related media content must be revamped to meet the needs of millions of young customers whose viewing habits have radically shifted, communications expert Martin Sorrell said on Monday. Sorrell, the chief executive of WPP, one...
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  • Olympics To Pander To The Young And Stupid | Bootlegger Sports ...
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    Sorrell urged the IOC members to create a bigger online presence for the games and allow people to not only view live streaming coverage, but also be able to customize the way sports were broadcast to them. He was going along pretty ...
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    Blog Source: new-wavepr.com
    IOC president Jacques Rogge described Sorrell, a Harvard-educated Englishman, as the world's most influential man in advertising and communications. “He has definitely opened up new ways for us,” Rogge said. Sorrell said 1.4 billion ...
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    New media guru Sorrell urges Olympic sports to learn from YouTube, Pop … - KFSM.com. Posted by: in American Idol. IOC President Jacques Rogge delivers a speech at the opening of the 13th Olympic Congress in Copenhagen, Denmark, ...
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