Allvoices.com - Starbucks instant coffee debuts nationwide Tuesday

Starbucks instant coffee debuts nationwide Tuesday

Tuesday morning Starbucks embarks on its biggest advertising investment since the coffee giant opened in 1971 with the nationwide launch of VIA instant brew, said CEO Howard Schultz. As part of the campaign, customers can taste test VIA Columbia Blend and the Pike Place brew side by...

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Related Allvoices Contributions

Coffee Weight

By: paretta

OK - this one has my name "written all over it." I just read a piece on the website www.thatsfit.com about coffee. Specifically, the writer, Martha Edwards, states that the afternoon cup of coffee adds weight. Edwards' article is based on research done by the New York City Department of Health and Mental Hygiene. The department ...

about 1 month ago
Is it liqueur? Is it coffee? It's liqueur coffee!

By: atifaslam

Pour some caramel sauce in a glass, add one espresso shot and half a cup of hot water. Now add 30 ml Irish whisky and top it up with loads of creme and your Golden Irish coffee is ready. Golden Irish coffee is a liqueur coffee and in India its availability is restricted only to five-star hotels or some bars. A liqueur coffee is a coffee ...

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News Stories

Starbucks Bets It All on Hobo Coffee [Corporate America]

News Source: Gawker | about 1 month ago

Teenagers are planting bombs , workers are slowing down , and management's flirting with Communism ...Sorry Starbucks but we're pretty sure the Olsen twins and Anna Wintour are not gonna be too enthusiastic about drinking some Sanka type shit , what...
Starbucks Takes New Road With 'Via'

News Source: Asian Wall Street Journal | about 1 month ago

This copy is for your personal, non-commercial use only. Starbucks Corp. aims to convince Americans and Canadians that its new Via instant coffee is comparable to its brewed product. The Seattle-based coffee giant on Tuesday is planning to roll out...
Starbucks unveils its instant brew

News Source: CNN | about 1 month ago

Starbucks unveiled a brand of instant coffee Tuesday that the high-end chain says "will change the way people drink coffee." The Seattle-based company will begin selling a "ready brew" coffee called Via at all of its U.S. locations in a move designed...
MarketWatch: Starbucks' next fix: Instant coffee

News Source: Androscoggin News | about 1 month ago

We are sitting on one of the biggest opportunities the company has ever had," Schultz told reporters in a conference call. "We have a chance to transform the coffee industry." Through instant coffee, Starbucks /quotes/comstock/15*!sbux /quotes/nls/...
Starbucks launches instant coffee Via nationwide

News Source: Seattle Times | about 1 month ago

The widespread launch will be accompanied by a TV campaign and the availability of the single-serve packets at Starbucks in the U.S. and Canada, Costco Wholesale, Target and REI, and on United Airlines...Starbucks is promoting a giveaway from Friday...
Starbucks rolls out Via instant coffee nationwide

News Source: Belleville News-Democrat | about 1 month ago

Nearly eight months after Starbucks Corp. began selling its Via instant coffee in Seattle and Chicago, the company on Tuesday will begin offering the dissolvable drink to the rest of the country and in its Canadian stores. Backed by the company's...