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Hasbro teams with Discovery in entertainment push

Source: MarketWatch

San Francisco : CA : USA | 7 months ago

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Before he was elevated to CEO a year ago, Goldner was the main force behind Hasbro's strong push into Hollywood through the Transformers and G.I. Joe movies. "This development is further indication of the company's desire to become a diversified entertainment company, rather than merely a toy manufacturer,"...

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News Stories

Discovery Teaming Up With Hasbro for New Kids Network

News Source: Washington Post | 7 months ago

Shows such as "Bindi the Jungle Girl" and "Tutenstein" will come from Discovery's library, and there will be programming based on Hasbro brands such as My Little Pony, Tonka and Scrabble. The network is part of "reimagining the potential of our...
Hasbro and Discovery Form Children 's TV Network

News Source: Asian Wall Street Journal | 7 months ago

The 1980s toy My Little Pony and others in Hasbro's stable may end up on their own cable network, and some consumer-advocacy groups aren't happy about it. The toy maker and cable programmer Discovery Communications said Thursday they will launch a...
Hasbro partners with Discovery on new channel

News Source: Los Angeles Times | 7 months ago

In a deal that will surely make activist groups salivate and may have rivals looking over their shoulder, Discovery Communications and Hasbro are partnering on a new kid's cable channel aimed at the elusive 14-and-younger demographic. Under the terms...
Hasbro, Discovery team up on new kids' TV network

News Source: International Business Times | 7 months ago

The new network will replace the Discovery Kids Network and feature new content for Hasbro's brands and its existing collections as well as Discovery's own shows, such as "Hi-5" and "Bindi The Jungle Girl." A name for the network, expected to debut...
Hasbro teams with Discovery in entertainment push

News Source: MarketWatch | 7 months ago

Before he was elevated to CEO a year ago, Goldner was the main force behind Hasbro's strong push into Hollywood through the Transformers and G.I. Joe movies. "This development is further indication of the company's desire to become a diversified...
TV Decoder: Hasbro in Deal With Discovery

News Source: The New York Times | 7 months ago

Heightening the competition among children’s TV channels, Hasbro and Discovery Communications announced a joint venture Thursday that will create a reformatted cable channel with programs based on G.I...The 13-year-old Discovery Kids Channel will...