Oscars Have Become Hyundai's Biggest Marketing Performance

Oscars Have Become Hyundai's Biggest Marketing Performance

Los Angeles : CA : USA | Feb 23, 2013 at 4:09 AM PST
Source: Forbes
Views: Pending
The plucky Korean brand will have the national TV stage all to itself as the exclusive automotive sponsor of the 85th Academy Awards, on ABC. At a total presumed investment of somewhere north of $15 million, in its fifth consecutive year as the only advertising car maker, Hyundai will show up with nine... FULL ARTICLE AT Forbes
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