Did Maker's Mark Commit Brand Suicide?
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Did Maker's Mark Commit Brand Suicide?

New York City : NY : USA | Feb 14, 2013 at 8:28 AM PST
Source: Forbes
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For the last few days, the world of whiskey has been buzzing about the decision to cut the proof of Maker's Mark bourbon from 90 proof to 84 proof. In an interview , the distillery's chairman emeritus, Bill Samuels Jr., said that they had erred in their sales forecasts and diluting the bourbon was the best... FULL ARTICLE AT Forbes
 
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