Puppy Bowl boosts Animal Planet's brand perception, ad-awareness
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Puppy Bowl boosts Animal Planet's brand perception, ad-awareness

New York City : NY : USA | Feb 06, 2013 at 11:48 AM PST
Source: Forbes
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The channel's Super Bowl  counter-programming offering, featuring  puppies playing a mock game of football, is now a veritable event of its own and the lead-up to the event appears to have helped push up Animal Planet's brand perception and ad-awareness. FULL ARTICLE AT Forbes
 
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