HootSuite CEO: How Kohl's Won the Twitter Wars
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HootSuite CEO: How Kohl's Won the Twitter Wars

New York City : NY : USA | Nov 27, 2012 at 5:30 PM PST
Source: Forbes
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But the company zeroed in on five retailers at my request Kohl's , Walmart, Macy's , JC Penney and Searsto see which retailer was the most effective in using the channel. And effective', in HootSuite CEO Ryan Holmes' opinion, is all about retweeting happy shoppers' comments and directing people to their... FULL ARTICLE AT Forbes
 
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