Oct. 29, 2012 – SoapBoxSample, part of the Interviewing Service of America (ISA) family, launched this week. SoapBoxSample offers clients a fresh approach to Online Sampling by combining three decades of data collection and research experience, managed by a diverse team of highly experienced research professionals, with new techniques and technology. SoapBoxSample is a forward-thinking, solutions minded and flexible option for sample fulfillment.
From traditional online studies to mobile research, SoapBoxSample adapts to the consumer lifestyle by reaching out to respondents via diverse and evolving communication and engagement methods. The ability to leverage a combination of technology tools result in automation and efficiency, while ensuring a seamless delivery of high-quality respondents. Combining resources such as opt-in panel, routing techniques and live sample, SoapBoxSample offers on the spot access to millions of respondents.
At the core of SoapBoxSample is the proprietary panel, MySoapBox. Panel members are recruited from multiple channels including online, telephone, mobile, face-to-face, social media, TV, radio, word of mouth and print. Once consumers join MySoapBox, they are offered choices around their contact methods, engagement preferences and incentive rewards from more than 70 high-profile merchants. Panel engagement is not limited to taking surveys and encourages interaction through various community features such as the SoapBox SpotLight, discussion threads, video postings and monthly charity donations.
“After more than 30 years in the marketing research space, we are in tune with sampling challenges and the hurdles involved with capturing good data for our clients,” said Michael Halberstam, president of ISA. “As we watch consumer behavior continue to evolve, it is clear our job as researchers is to capture and engage with respondents wherever they are and by alternate means beyond just traditional approaches.”
Incorporating both mobile and social media further allows the company to customize the member experience and interact with non-traditional panel audiences. Humanizing the online panel member experience in this way builds trust and attracts new audiences. The all-inclusive community caters to the diverse preferences of the consumer, while delivering the highest quality research data to clients.
“Our commitment to respecting the consumer and providing a positive experience is the driver behind trusting relationships and high quality data,” said Jacqueline Rosales, who heads SoapBoxSample. “These principles guide our technology, operational, and strategic decisions and allow us to develop a deep connection with community members that is the foundation for quality market research.”
In association with the launch of SoapBoxSample, the company will be adding additional employees to the existing core team of online panel and programming experts. For the original version on PRWeb visit: http://www.prweb.com/releases/prwebSoapBoxSample/Announcement/prweb10070396.htm