Advertising: Returning to Industry's Roots With Lessons in Branding
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Advertising: Returning to Industry's Roots With Lessons in Branding

Santiago : Chile | Oct 30, 2012 at 4:41 PM PDT
Source: International Herald Tribune
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Last Wednesday, in a cramped glass-paneled conference room on East 19th Street in Manhattan, a group of about 15 students, many under 30, assembled for the first of two classes from Mr. Berger on how to build a valuable brand. The class was held at the offices of the CreativeFeed marketing agency. FULL ARTICLE AT International Herald Tribune
 
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