With retailers now realizing that supply chain systems once thought robust cannot meet rising customer expectations, the 2012 RIS/Gartner Retail Technology Study titled "Embracing Change" states that 25% of merchants with real time inventory systems have systems that are up-to-date, with 15% – the next highest level – saying they have started but not finished the process of updating their systems.
With the exponential rise of smartphones as a major consumer technology platform, merchants are also looking to embrace this new technology and initiate a mobile commerce strategy. In the 2012 RIS/Gartner Retail Technology Study, the majority of retailers surveyed are either planning or testing a mobile commerce strategy, or have an existing strategy – 46% of merchants are currently in the planning stages; 24% have pilots in progress; and 10% have a fully functional mobile strategy in place.
In addition to new, rising technologies, traditional brick-and-mortar stores also form an important part of a multi-channel retail plan. Creating a differentiated shopping experience for customers is a key factor in enhancing brick-and-mortar store retail operations, a concept that merchants recognize and are trying to incorporate. One such practice that addresses this is enabling customers to place orders for out of stock and specialty items from the store, with retailers providing self-service interactive screens in-store that allow customers to place those orders.
To effectively manage order processes – especially if customers are creating specialty orders – merchants require a cohesive order distribution system...Ignify has been included as the fastest growing business in North America for five years in a row by Deloitte, Inc Magazine and Entrepreneur Magazine. Ignify has over 300 team members worldwide including Los Angeles, Silicon Valley, Seattle, Nashville, Phoenix, Chicago, Toronto, Manila, Singapore, Pune, Jakarta, Bangalore and Hyderabad...Follow Ignify on Twitter @ignifydax, @ignifyecommerce, and @ignifymscrm, or read its blog at blog.ignify.com.
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