'Likes' for food promotion backfires for Kia
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'Likes' for food promotion backfires for Kia

Canberra : Australia | Oct 28, 2012 at 7:08 PM PDT
Source: Sydney Morning Herald
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Companies routinely run marketing campaigns on Facebook to boost their "likes" in order to build an audience and increase the reach of their advertising. As the influence of social media grows, companies have sought increasingly creative means such as contests, photo competitions and games in order... FULL ARTICLE AT Sydney Morning Herald
 
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