The Search for Sweet Sounds That Sell
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The Search for Sweet Sounds That Sell

Singapore : Singapore | Oct 23, 2012 at 10:35 PM PDT
Source: Asian Wall Street Journal
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Subtle auditory cues can make a big difference to shoppers choosing from several brands, companies say. Occasionally a product pitches its unusual sound directly: Remember "Snap, Crackle, Pop" for Kellogg's Rice Krispies, and Alka-Seltzer's "Plop Plop Fizz Fizz"? FULL ARTICLE AT Asian Wall Street Journal
 
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