Chinese Outdoor Advertising Sector Analyzed in New Huidian Research Study Published at

Chinese Outdoor Advertising Sector Analyzed in New Huidian Research Study Published at

Shanghai : China | Oct 23, 2012 at 6:30 PM PDT
Source: PRWeb
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New market study “Research on Outdoor Advertising Industry in China, 2012-2016” developed by Huidian Research has been recently published by Market Publishers Ltd. October 23, 2012

The outdoor advertising industry in China is currently seeing rapid development and fierce competition, with a variety of new product categories available and novel technologies and materials put into wide use. To date, there are 60,000 enterprises, mostly private (98%), operating in the marketplace...Development of International Advertising Industry
1.1.1 Operating Status
1.1.2 Ranking
1.1.3 Development Status
1.2 Market Conditions of International Outdoor Advertising Industry
1.2.1 Development Status Quo
1.2.2 Development Trend
1.2.3 Market Demand Analysis
1.2.4 Development Opportunity
1.3 Development of Outdoor Advertising Industry by Countries and Regions
1.3.1 USA
1.3.2 Europe
1.3.3 Japan
1.3.4 South Korea

2. Analysis
2.4.1 Strength
2.4.2 Weakness
2.4.3 Opportunity
2.4.4 Threat

3. Reasons and Characteristics of Outdoor Ad Serving
3.2 Audience Analysis
3.3 Influencing Factors Analysis

4. Billboard Advertisement
4.2 Neon-light Advertisement
4.2.1 Overview
4.2.2 Color Value and Function of Neon-light
4.2.3 Quality Analysis of Neon-light Billboard
4.2.4 Market Prospect of Neon-light Advertisement
4.3 Light Box Advertisement
4.3.1 The Conception
4.3.2 The Type
4.3.3 The Characteristic and Manufacturing Technology
4.3.4 Process Requirements for Light Box Advertisements Design
4.3.5 Status Quo and Development Trend
4.4 Public Transport Advertising
4.4.1 Introduction
4.4.2 Overview of Vehicle Graphics
4.4.3 The Foreign Snatch Public Transport Advertising Market
4.4.4 Vehicle Graphics need Regularization
4.4.5 Market Analysis of Subway Outdoor Digital Advertisements
4.4.6 Status Quo Analysis of Public Transport Advertising Agency
4.5 Outdoor TV Advertisements
4.5.1 Market Situation
4.5.2 Industry Rise
4.5.3 Marketing Tools Analysis
4.5.4 The Coming Shuffle
4.5.5 Market Analysis of Public Transport Mobile TV Advertisements
4.6 Airport Outdoor Advertisements
4.6.1 Statue Quo
4.6.2 Characteristics
4.6.3 Development Trends
4.6.4 Airports Media Need Industry Rational Competition
4.7 Prismatic Display Advertisements
4.7.1 Introduction of Prismatic Display Billboard
4.7.2 Industry Statue Quo
4.7.3 Industry Competition Situation
4.8 Other Forms of Outdoor Advertisements
4.8.1 POP Advertisement Analysis
4.8.2 The Strength of Hot-air Balloon Advertisement
4.8.3 The Strength of Wall Advertisement in the Rural Market
4.8.4 Community Advertisement

5. Outdoor Advertisements Serving in the First-tier Cities
5.2 Outdoor Advertisements Serving in the Second-tier Cities
5.3 Outdoor Advertisements Serving in the Third-tier Cities

6. Subway Advertisements Contains Unlimited Business Opportunities
6.2 LED Electronic Screen Outdoor Advertising Media Became the Development Trend

7. Concentration Analysis
7.2 Competition Pattern Analysis
7.3 Development Trends of Competition Pattern

8. Clear Channel Outdoor Holdings Inc
8.1.1 Company Introduction
8.1.2 Business Strategy of Clear Channel
8.2 JCDecaux Group
8.2.1 Company Introduction
8.2.2 Three Major Areas Occupy the Industry Leadership Position
8.2.3 Core Values of JCDecaux Group
8.2.4 JCDecaux China
8.3 TOM Group Co. Ltd.
8.3.1 Company Introduction
8.3.2 Operating Condition
8.3.3 Profitability Analysis
8.4 Clear Media Limited
8.4.1 Company Introduction
8.4.2 Cooperative Partners
8.4.3 Products Strength
8.4.4 Business Condition
8.4.5 Profitability Analysis
8.4.6 Service Information
8.4.7 Innovative Conception
8.5 Dahe Media Co. Ltd.
8.5.1 Company Introduction
8.5.2 Strength of Technology
8.5.3 Business Performance
8.5.4 Profitability Analysis
8.5.5 After-sales Service

9. Investment Environment

More new market studies by the publisher can be found at Huidian Research page.

For the original version on PRWeb visit:

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