Football: Retail giant Courts seeks more impact in S-League
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Football: Retail giant Courts seeks more impact in S-League

Singapore : Singapore | Oct 18, 2012 at 7:07 PM PDT
Source: Channel NewsAsia
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In January 2011, retail giant Courts made football history in Singapore when it inked a two-year deal worth S$1 million that, for the first time, allowed a sponsor to have its brand carried in an S-League team's name. Since then, it has pumped more than S$1 million more to activate its sponsorship, flying... FULL ARTICLE AT Channel NewsAsia
 
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