October 18, 2012
The newly formed research panel, Campus Universe, will be powered by qSample’s software platform which offers innovative technology and integrated research solutions that are accessed on-line and via mobile applications in real time. The state of the art research platform will offer a complete array of services including survey management, custom panel development and management, reporting and advance analytics. The Campus Universe panel has over 250,000 active student members representing over 1400 colleges and universities throughout the United States and Canada. In addition, Campus Entertainment will continue to offer the full complement of qualitative research services including focus groups and individual interviews.
qSample CEO, Rudly Raphael, said, “We’re combining forces by leveraging Campus Entertainment’s existing engagement with this audience that consists of future decision makers, trend setters and our technology, expertise in developing and managing research communities to not only build a formidable panel of college students, but one that is representative of students living on college campuses throughout the continental United States and Canada”.
“We’re really excited about this partnership. We can now offer more in-depth research capabilities with the tools to provide immediate feedback to our clients.” said John Schermerhorn, Partner at Campus Entertainment. “College students are one of the most highly coveted demographic groups and we are thrilled to be able to offer a way to gain meaningful insight into their consumer behavior.”
Headquartered in Chicago, IL, qSample combines years of professional experience with the latest achievements in research and sampling technology. qSample specializes in online and offline data collection, using a suite of innovative custom software solutions in the form of web, mobile, ipad and idea generation technology to collect valuable insight from research participants.
qSample specializes in developing and managing specialty research panels that cover a wide range of audiences – Gamers, Mobile, Building contractors, Home Owners, Likely Voters, College students, Boomers, AppDevelopers, Frequent travelers, Small business Owners, Wine enthusiasts, just to name a few. As a college marketing engagement agency, 100% of our focus is connecting brands with the elusive college student in an authentic and powerful way. http://www.campusentertainment.net
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