US Metro area, 2,796 counties (92% of all counties) covering a wide span of industries including: medical, charitable causes, investigative findings, public events, automotive, insurance, restaurants, consumer products, home repair, sports teams, retail stores and discount cards.
Customer names and contact information can be collected at public events and business locations, but the type of information the customers provide varies by area of the country. The most accurate street addresses are found in New England, the best phone numbers are provided in Minnesota or Wisconsin, and the best email addresses are in Arizona or Utah. The design of the signup form also affects the data provided. If the signup form has space for more than one form of contact information, 91% of respondents will provide complete addresses. Of these addresses, 93% are recognized and standardized by the US Post Office system; compared with 78% for phone numbers and 53% email addresses.
Information given will vary by the geographic area. Over 97% of all street addresses in Massachusetts are zip 4 standardized by the postal service. Data. “The bottom line is that using handwritten forms to gather customer geographic data can be more economical and more targeted than other data gathering techniques such as phone, email, or face to face.”
When it comes to providing email addresses, the stingiest state is South Dakota with only 26% offering a way to put something in their inbox. Residents of Wisconsin, Alaska, Delaware, Iowa, Illinois, Minnesota, Montana, Nebraska, North Dakota, Ohio, Pennsylvania and West Virginia all provide email addresses less than 50% of the time.
It is interesting to note that all of these are Northern states forming a near complete line from Delaware in the East to Montana in the West. On the flip side of the email coin, the residents of Hawaii, Utah and Arizona are the most likely (73%) to provide an email address.
Other than varying by geography, email percentage can vary from project to project with a high of 90% to a low of about 20% of those forms that ask for an email. Projects with the highest email percentages are where the customer is signing up for a club or other service and they expect to ‘get something’. USA and Canada.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/10/prweb10018690.htm