in-cosmetics Asia Presents Industry-leading Educational Line-up

China has become the largest internet beauty market in the world, with a 200 percent increase in online purchases since 2006 (Source: Kline). Korea: Overview of Changes, supported by a session from Mrs Le Chau Giang of Johnson & Johnson.

The past year has seen the introduction of a number of innovative haircare products, from anti-ageing shampoos to hair loss tonics. Despite this, industry-led debates remain few and far between.

This year’s in-cosmetics Asia will feature a stand-alone workshop providing the latest information on innovative topics such as Hair Physiology and Hair Care Sensory Evaluation. This has attracted contributions from some key names in the industry, including L’Oreal, with Mr Umesh Padke hosting Trends in Haircare.

The rest of the workshop will cover What’s New in Hair Styling; What’s New in Hair Colouring, and What’s New in Hair Conditioning.

in-cosmetics Asia welcomes two dedicated formulation streams – The Basic and Advanced Formulation Workshops – run by Dr Luigi Rigano.

The Basic Formulation Workshop will discuss the key steps of formulation strategy in the development of a new product. The Advanced Formulation Workshop will present attendees with a series of formulation options and their respective hurdles, following procedural steps on how to become a self-styled cosmetic formula designer.

With the latest research revealing that Asia is the world’s largest market for natural personal care products (Source: Kline), in-cosmetics Asia is delighted to present The Interactive Natural and Organic Workshop.

Run by Dr Barbara Olioso of Organatural Cosmetic Developments, the workshop will allow attendees to create a natural product, while discussing the issues and challenges encountered along the way.

Ivan Rahal, Marketing Manager for in-cosmetics Asia, said: “This year’s educational programme will offer the most authoritative information available from within the industry direct to our visitors...For more on the educational programme go to http://www.in-cosmeticsasia.com.

For more information on how to exhibit at or visit in-cosmetics Asia, please email incosasiateam(at)reedexpo(dot)co(dot)uk or visit http://www.in-cosmeticsasia.com/contact.

About Reed Exhibitions:
Reed Exhibitions is the world's leading organiser of exhibitions and conferences. Reed brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year, generating billions of dollars in business. Today, Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 33 fully-staffed offices.

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