Now Vietnam shows a strong economic growth and an increasing household income...However, there is a partial survey result and we still have no information about the current results. The survey is necessary to activate the beauty industry's players to enter the Vietnamese market...The results are as follows.
Now Vietnam shows a strong economic growth and an increasing household income...However, there is a partial survey result and we still have no information about the current results. The survey is necessary to activate the beauty industry's players to enter the Vietnamese market...Online ads, Internet research and cosmetic e-commerce are done using websites such as Facebook.
The most popular cosmetics were "Lipstick, Lip gloss, Lip-liner" = 32.5% of the total answers. Next are "Eye-shadow, Eye-liner, Eye-brow pencil " 23.3%. Vietnamese females show an interest in major cosmetic products.
Regarding the frequency of making up, "Not at all" is 39.8%, and "Sometime" is 28.2%. It shows that it is still early stage to make up for Vietnamese female.
Usually they worry about :"Skin-care" mostly 33.6%, next is "How to apply make up" 20.0%. To avoid sunburn and to make skin beautiful and white are the most important generally. We could know many are interested in "Skin-care".
Regarding the expense for cosmetic products per month, 10USD is 63.8%, 10-20USD is 12.4%. Still Vietnamese likes cheaper goods, but 8% said more than 100USD. We could confirm heavy users of cosmetic goods.
Where Vietnamese buy cosmetics : "Cosmetics shop" is 62.2%, "Department store" is 23.3%, and on the "Internet" is 9.7%. How to know about Cosmetic information: "on the Internet" is 59.7%, and " word of mouth" from friends is 21.7%. We understood Vietnamese use the Internet to get general information. In Vietnam, credit card penitration is still low , but if infrastructure is improved, they may use e-commerce quickly.
What they think is important : "Famous makers" is 39.5%, and "Ingredients of goods" is 33.3% when they buy cosmetic products...This means the promotion to show the lower influence to skin is very effective.
What kinds of situations do they put make up on for ?, " Weddings is "60.4%", and "Dating" is 12.1%. Japan Inc.
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