WEGLO Inc. and STYLUSH.vn provides A Survey Results of Cosmetics in Vietnam

Now Vietnam shows a  strong economic growth and an increasing household income...However, there is a partial survey result and we still have no information about the current results. The survey is necessary to activate the beauty industry's players to enter the Vietnamese market...The results are as follows.

• Background of Survey - 

Now Vietnam shows a  strong economic growth and an  increasing household income...However, there is a partial  survey result and we  still have no information about the current results. The survey is necessary to activate the  beauty industry's players to enter the  Vietnamese market...Online ads, Internet research and cosmetic e-commerce are done using websites such as Facebook.

• Summary of Survey - 

 The most popular cosmetics were "Lipstick, Lip gloss, Lip-liner" =  32.5% of the total answers. Next are "Eye-shadow, Eye-liner, Eye-brow pencil " 23.3%. Vietnamese females show an interest in major cosmetic products.

Regarding the frequency of making up, "Not at all" is 39.8%, and "Sometime" is 28.2%. It shows that it is still early stage to make up for Vietnamese female.

Usually they worry about  :"Skin-care" mostly 33.6%, next is "How to apply make up" 20.0%. To avoid sunburn and to make skin beautiful and white are the most important generally. We could know many are interested in "Skin-care". 

Regarding the expense for cosmetic products per month, 10USD is 63.8%, 10-20USD is 12.4%. Still Vietnamese likes cheaper goods, but 8% said more than 100USD. We could confirm heavy users of cosmetic goods. 

Where Vietnamese buy cosmetics : "Cosmetics shop" is 62.2%, "Department store" is 23.3%, and on the  "Internet" is 9.7%. How to know about Cosmetic information:  "on the Internet" is 59.7%, and " word of mouth" from friends is 21.7%. We understood Vietnamese use the  Internet to get general information. In Vietnam, credit card penitration is still low , but if infrastructure is improved, they may use e-commerce quickly.

What they think is  important : "Famous makers" is 39.5%, and "Ingredients of goods" is 33.3% when they buy cosmetic products...This means the promotion to show the lower influence to skin is very effective.

What kinds of situations do  they put  make up on for ?, " Weddings  is "60.4%", and "Dating" is 12.1%. Japan Inc.
URL： http://weglo.in/
Facebook：http://www.facebook.com/Weglo.in
Business : Support Platform for companies' Oversea business
Market Research, Strategy, Execution
Human resource

Company Name : Stylush Inc.
URL : http://www.stylush.vn
Facebook : http://www.facebook.com/stylush
Business : Cosmetic News Site
e-commerce of Cosmetic products in Vietnam
Research of Vietnam Makret

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/10/prweb9960828.htm