October 11, 2012
Charlie Banana® will honor military families everywhere by introducing its fashion-focused “Boot Camp” military collection of cloth hybrid diapers. The Chocolate Chip, Snow and Woodlands cloth diaper prints are influenced by independent retailer and military family Candace Laguba of Mami’s & Papi’s. These on-trend styles will be modeled on the Charlie Banana® Blue Carpet at ABC Kids Expo on Sunday, Oct. 14.
“Military-inspired fashion have consistently appeared on the runways of New York, Milan and Paris – even more so during this American election year,” said Gaëlle Wizenberg, CEO of Winc Design Inc. “Military parents make some of the biggest sacrifices for their families and we’re privileged to honor our service families across the world by creating a line of military print hybrid cloth diapers. We’re especially thankful for Candace’s insight help to launch this line.”
The honorary Boot Camp line came to life through independent retailer-owner and 16 year- military wife Candace Laguba, owner of Mami's & Papi's, a Texas-based natural parenting website and brick and mortar retail store that provides parenting resources and support to its community. Laguba’s passion for military families and camouflage fashion was the catalyst to work one-on-one with Charlie Banana® to develop an army-themed diaper collection.
“The diaper design names – Chocolate Chip, Snow and Woodlands – are representative of military colors and patterns as well as years of history and terminology,” said Laguba. “Cloth diapering parents across the world will love to have their babies debut these internationally-known diapers.”
To celebrate the launch of the Boot Camp collection, Charlie Banana® is partnering with top military bloggers to test and debut the new diapers and in addition, providing select military families a complete set of Boot Camp diapers and accessories.
“Military mom bloggers will showcase our Boot Camp hybrid diapers paired with bright t-shirts, contrasting organic baby leg warmers and even paired with chunky baby sweaters,” said Wizenberg. “Our blog partners and cloth diapering parents set the stage for chic families and we’re excited to see how they can show of these designs.”
The Boot Camp collection will be available for retailers at the end of 2012 and U.S. customers in January 2013.
“As a military wife, camouflage is part of our daily family wardrobe; so, it’s an honor to be working with Charlie Banana® on the Boot Camp launch and even naming the diaper prints,” said Laguba. “Charlie Banana® continues to be a huge partner in Mami’s & Papi’s success and the company has recently taken huge steps in assuring their small business retailers continue to thrive in the future.”
Charlie Banana®, based in Hong Kong, continues to lead the eco-friendly lifestyle industry with its hybrid diapers and will evolve its collection by introducing biodegradable inserts and bamboo disposable liners at the ABC Kids Expo.
Charlie Banana® also introduced its Holly Brown and Maple Leaf Diaper prints and its Eco-Safe Laundry Soap in 2012. The full Charlie Banana® collection includes 2-in-1 Eco Diapering System, Organic Wipes, 2-in-1 Swim Diaper & Training Pants, Biodegradable Disposable Liners, Tote Bags, Diaper Laundry Bags, Change Pads, Mattress Pads, Baby Training Pants, Organic Cotton Underwear, Organic Cotton Baby Leg Warmers, Reusable Feminine Pads and Reusable Nursing Pads.
Charlie Banana® proudly supports Operation Smile Inc., a worldwide medical charity that changes the lives of children suffering from cleft lip, cleft palate and other facial deformities. One surgery costs as little as $240 and Charlie Banana® customers will be contributing to changing a child's life forever.
Charlie Banana® products are available at http://www.target.com, http://www.babiesrus.com, http://www.amazon.com, http://www.diapers.com, http://www.charliebanana.com and many other independent worldwide retailers.
About Charlie Banana®
Established in 2010, Charlie Banana® is the international luxury brand of cloth diapers and organic baby products. Charlie Banana® was created out of love for eco friendliness, quality and design by cloth diaper industry experts with more than 12 years combined experience. The Winc Design Ltd family and children are the inspiration behind Charlie Banana® – with the desire to design products that individuals feel confident to use on their babies and themselves. For more information, contact http://www.charliebanana.com.
About Winc Design LTD.
Based in Hong Kong, Winc Design Limited is a distributor and manufacturer of cloth diaper products. Being based in Hong Kong reduces shipping cost for customers and reduces the company’s carbon footprint by having manufacturing at the door. Winc Design Ltd. has been nominated as the “Earth Champion” for waste reduction in years past. Winc Design actively promotes waste reduction on a daily basis and all of products are made with care.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/10/prweb10000136.htm