Ad Age
Barack Obama might be slipping in the national polls after a flat debate performance, but he remains the favored candidate for some of the nation's top marketing executives, according to an informal poll taken at the ANA's annual meeting in Orlando. .
Ad Age
Marketing at Procter & Gamble Co. these days requires social-media rapid-response operations and having to recover from the occasional big mistake, Global Brand-Building Officer Marc Pritchard told the Association of National Advertisers at its...
Ad Age
the marketers that sell soda, packaged meals and fast food -- has emerged as enemy No...Subscriber-Only Benefits: Access to breaking news, 24/7 Advertising, marketing and media news and analysis, designed to make you look smarter Ad Age...
China News
A young panda, trained to survive in the wild, was released into the Liziping Nature Reserve in Southwest China on Thursday almost six years after a similar project ended in tragedy. Two-year-old Tao Tao was reared in captivity since birth at the...
Ad Age
The new documentary, "The Eye Has to Travel," puts us in mind of former editor's more outlandish suggestions. ... Subscriber-Only Benefits: Access to breaking news, 24/7 Advertising, marketing and media news and analysis, designed to make you...
Ad Age
Just when you swore you would never watch another Gangnam Style parody video comes this highly clickable interpretation. Thank the folks at the Chengdu Panda Base in southwestern China and Ogilvy PR Beijing, which leads the global branding work for...