October 09, 2012
Vivaldi Partners Group (http://www.vivaldipartners.com/) has announced that Roland Bernhard has joined as Senior Partner and new head of their Zurich office...He led complex projects across many industries and continents, mainly in the areas of consumer insights and segmentation, growth strategies, brand strategy and architecture, portfolio management, innovation, customer experience management, and transformational change.
Prior to his management consulting career, Bernhard was Global Head of Marketing and Member of the Management Board for Red Bull. While there, he led and reshaped the international marketing team in order to focus on more future-oriented, strategic growth initiatives. Bernhard’s previous experience includes 6 years at The Coca-Cola Company & BPW (a JV between The Coca-Cola Company and Nestlé SA). During his tenure, he held a number of senior level positions, including Head of Marketing Europe and Eurasia for the Tea Category, Member of the Supervisory Board of The Coca-Cola Nestlé Refreshment Ltd. Swiss MBA Association for students, professors and alumni of the world’s Top 20 MBA programs. He is also the co-founder and board member for an innovative beverage start-up, Creative Drinks Ltd.
Bernhard holds a B.B.A. from the Graduate School of Business Administration in Zurich, Switzerland, and an M.B.A. from the Fuqua School of Business, Duke University in North Carolina. He resides near Zurich, Switzerland.
About Vivaldi Partners Group
Vivaldi Partners Group (http://www.vivaldipartners.com) is a global firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world. Vivaldi Partners Group uses its expertise in strategy, innovation, marketing, and organization to identify new demand-based opportunities, build strong brands, create and realize engaging experiences, and lead change through the development of people. Vivaldi Partners Group comprises of Vivaldi Partners, Fifth Season, a digital, design and technology agency, and E-Edge.
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