Brewers Battle For Market Share in Asia EDITOR'S NOTE: THIS EDIT CONTAINS CONVERTED 4:3 MATERIAL. At the end of a long day, hard-working Asia just wants a nice, cold beer. With disposable income on the rise, more people are willing to spend time - and money - at the pub. Asia's appetite for beer has caught the attention of global beverage giants, sparking some bitter beer brawls. The Singapore-based maker of Tiger beer - Asia Pacific Breweries - was recently targeted by the owner of Thailand's leading beer label Chang, with a $3 billion dollar offer. That triggered Dutch brewer Heineken - already a stakeholder in APB - to fight back with its own $6 billion move. Rumors swirl that another APB shareholder - Japan's Kirin - may be mulling a play. The secret of APB's appeal? It comes down to numbers. In Europe and North America, growth has sputtered... costs have jumped... and low-carb drinks are gaining in popularity. Asia - including Australasia - was the world's biggest beer market last year, worth 163 billion dollars. Beer drinking in Asia hit 67 billion liters last year, with China chugging the bulk of that. Rising growth in the next few years is almost a given. APB has an enviable foothold in emerging markets like Vietnam and Cambodia, where it looks safe to bet on rising consumption. And chances to buy a stake in Asia's beer growth story don't come every day. (SOUNDBITE) (English) HEAD OF COUNTRY RESEARCH, EUROMONITOR INTERNATIONAL, KELVIN CHAN, SAYING: "The Asia <b>...</b>
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