restaurant and retail locations across the US. This week, they released a list of eClub myths with the goal of educating restaurant and retail marketing managers considering starting an eClub for their customers. September 25, 2012
eClubs consist of birthday clubs, email clubs, and other special buyer programs that offer the customer a special discount or free offer based on specific criteria...Listed below are the top 3 out of 9 myths to help marketing managers be more successful.
Since I have a registration form online, I should just print a url on my receipts or a handout for customers to sign-up later.
The best time for potential customers to sign-up is while they are sitting at the table or when they make a transaction. If the window between completion of service and exiting from the location is missed, then the chances of obtaining a sign-up significantly decrease. Very few customers will follow up later to join on their own.
Since everyone has a smart phone, I could just print a QR code on my receipts/receipt holders for them to use.
While adoption of QR codes is growing, only 17% of smartphone users have and use a QR code reader while over 90% of adults have and use an email address...Most retail establishments and restaurants are able to collect customer sign up forms successfully...USA and Canada.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/eclub/prweb9928960.htm