Advertisers shy away from smartphone marketing
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Advertisers shy away from smartphone marketing

Melbourne : Australia | Sep 24, 2012 at 12:15 AM PDT
Source: The Age
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Advertisers are also limited by what they can find out about smartphone users. It's not technically possible to use cookies with smartphone apps the way it is with a browser. On the web, publishers typically record users' actions so that advertisers can make an educated guess about a user's identity... FULL ARTICLE AT The Age
 
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