It's a concept built off the "gift economy" whereas both brands and their biggest fans enjoy mutual benefits for sharing engaging, quality content across the social web. September 19, 2012
Today, brandbuddee announced the upcoming launch of its new social media platform that rewards influential advocates for sharing stories from their favorite brands...Participating brands have the opportunity to run word-of-mouth marketing campaigns to be shared by loyal customers and fans across any social media platform. First, the company creates a branded story or highlight about its products and services and includes a link to its website or social media page. From there, “brandbuddees” (fans/advocates) pick up the story and share it. Each time a friend or follower clicks the link, the brandbuddees earn a point. Once they earn a predetermined amount of points, they’re rewarded by the brand for their loyalty and advocacy. This process is currently free for both brands and their buddees.
What makes brandbuddee.com unique is the company’s philosophy which is centered around adding value to the social media sphere by requiring participating brands to share helpful information and high-quality content rather than blatant, self-serving ad campaigns that seem to tell consumers what to do rather engaging them with insightful material. For the first time, brandbuddee combines the viral potential of social media with the trusted authority of “word of mouth” referrals. Brand managers engage directly with their brands’ best customers and enlist this loyal, knowledgeable, trusted referral base as participants in their messaging and promotional campaigns. brandbuddee helps build sustainable, long-term relationships with loyal brand customers, increases loyalty and is currently free for brands and consumers.
For more information, contact:
Tel. (360) 920-1637
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/9/prweb9909168.htm