This marks the first time BPI Sports has endorsed a professional athlete
Ft. Sports, along with four-time Mr. Olympia winner, Jay Cutler, are proud to announce a joint entrepreneurial contract. Sports' products, while at the same time, provide Cutler a significant equity stake in the upcoming, not-yet-released "Jay Cutler Signature Series" product line set to debut in 2013.
This new joint venture with team BPI Sports, regarded as the leader in innovative sports products and certainly the fastest growing sports nutritional company in the entire industry, along with Cutler, arguably the finest bodybuilder of our era, creates a powerhouse team unlike any other. In the past, BPI Sports has always said no to sponsoring or endorsing any athletes.
“It took someone extremely special, talented, and marketable to even get us to consider moving the needle on this one,” said Diana Ress, BPI Sports Marketing Director. “This is the first of many big moves to come for BPI Sports...His tour will consist of visiting top distributors, retailers and select tradeshows offering samples, product information and signing autographs...Most widely recognized for Mr. Olympia, Arnold Classic Champion and Mr. Olympia Runner Up, Cutlers credentials speak for themselves. Devoting countless hours to training and becoming a champion, Cutler has the drive and motivation, comparable to BPI, making this ideal partnership a force to be reckoned with in the sports nutrition industry.
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