Campari buys rum maker
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Campari buys rum maker

Rome : Italy | Sep 03, 2012 at 6:20 PM PDT
Source: The Independent
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News in pictures Campari, the maker of the eponymous red Italian aperitif, is buying the Jamaican rum maker Lascelles de Mercado to boost its presence in growing American markets as sales in recession-hit Italy lose fizz. Campari will buy a 81.4 per cent stake in the Appleton rum maker from the ailing... FULL ARTICLE AT The Independent
 
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  • Campari to take over Lascelles

    Jamaica Daily Gleaner
    Speaking exclusively with The Gleaner the morning after the deal was sealed, Campari executives said the company was also mulling a name change of the Lascelles group to Campari Jamaica but will definitely keep the Wray & Nephew and Appleton brand...

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