Bespoke bridal wear boutique, Dress Perfect, has recently launched its personal dress design service, providing the solution to brides’ dress search woes. UK) 1 September 2012
Freedom of choice is now more important than ever. No one understands this better than Dress Perfect director, Wendy Zhang, who recently swapped her private equity career in London for the challenges of the bespoke bridal wear industry.
“It’s about standing out from the crowd and really letting your individuality shine, especially on your wedding day.” She says enthusiastically. “This is why we offer brides ultimate freedom when it comes to their wedding dress.”
Having had first-hand experience of wedding dress services currently on offer, Wendy knew there was room for improvement.
“I visited the high-end designers and left feeling pressurised. I couldn't find a dress that felt right and came up against a brick wall when I suggested altering existing designs. Coupled with the possibility of spending thousands, I felt very overwhelmed.” She said.
At Dress Perfect, the focus is on creating a truly unique dress that reflects the bride’s personality and of course, with a great fit. Taking made-to-measure to the next level, bespoke dress design offers ladies the opportunity to have a dress designed from the drawing board based on the styles that flatter their body shape. Whether it’s hiding large hips or maximizing small busts, having a one-off couture creation is a great solution, with a guarantee that there will be no other dress quite like it!
“Affordability is vital. Many brides tell us that their dream dress is simply over budget. A perfect dress needs to be perfect in every way, including the price-tag.” says Wendy.
With made-to-measure wedding dresses starting at £250 and the personalised design service only an additional £150, Dress Perfect work hard to keep exclusivity solely in the style. All dresses are available with a choice of style options, which means customers can prioritise based on individual preferences and budgets.
It doesn’t just stop at wedding dresses; the elite treatment also extends to bridesmaid dresses, flower girl and special occasion dresses. Gone are the days of garish pink bridesmaid outfits because girls want pretty dresses that can be worn again.
“Bridesmaids come in all different shapes and sizes. You’ll be lucky to find one dress style to suit all of them!” Laughs Wendy. “Our bespoke bridesmaid dress service is very popular because everyone is becoming more style conscious and financially savvy. Who wants to pay for an unflattering, one-time-only dress?”
The Dress Perfect studio is conveniently located 35 minutes by train from central London in idyllic Otford, Kent. Fittings and consultations are available throughout the weekend to fit around busy work schedules and all dresses can be purchased directly through the website (http://www.dressperfect.com).
The new 2013 Collection can be previewed exclusively at the Bluewater Wedding Show on 21st – 23rd September.
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