Rosetta, an independent brand within the Publicis Groupe of global agencies and one of the nation’s largest digital and direct interactive agencies, today announced that Tom Adamski and Mark Taylor have been promoted to President and Chief Operating Officer, respectively. Adamski was previously the Chief Consumer Technology & Entertainment Officer for Rosetta, while Taylor served as Chief Marketing Operations Officer. August 28, 2012
Rosetta, an independent brand within the Publicis Groupe of global agencies and one of the nation’s largest digital and direct interactive agencies, today announced that Tom Adamski and Mark Taylor have been promoted to President and Chief Operating Officer, respectively. Adamski was previously the Chief Consumer Technology & Entertainment Officer for Rosetta, while Taylor served as Chief Marketing Operations Officer. Both will report directly to Chairman and CEO, Chris Kuenne, who will continue to steer the agency’s overall direction and growth.
“Since joining the Publicis Groupe, we’ve experienced continued growth and are gaining new opportunities as part of the Publicis family. This growth is being driven by demand for our differentiated expertise in creating personally relevant brand experiences across channels and over time and our leadership position in building and optimizing Commerce ecosystems. We are fortunate to have arrived at a point where we needed to adjust our leadership structure to help scale the business as we prepare for the next phase of growth on a global basis.” said Kuenne. “As CEO, I will continue to focus on working directly with the Publicis Executive Committee and our sister agencies in the Groupe to bring Rosetta’s differentiated value proposition to clients around the globe as well as to continue building Rosetta’s leadership team to support our global expansion. With all of the new client opportunities, I am excited for Tom Adamski and Mark Taylor to lead the operational efforts of the agency so we make sure we deliver on our promise to transform marketing for clients around the world. It’s critical that we have leaders who are able to work collaboratively to strengthen each element of our agency. Tom and Mark are proven leaders with complementary strengths, and we will benefit enormously from their new areas of focus.”
Adamski and Taylor will share day-to-day operational responsibilities across Rosetta's vertical industry practices and solution groups. Rosetta will capitalize on their respective strengths and prior leadership experience within the agency to drive Rosetta's financial planning process, delivery excellence and impact, as well as the overall agency culture.
Adamski drove the branded experience capabilities for the agency as well as the Marketing and Business Development groups. As President, he will continue to drive Rosetta's fast growing Commerce business and continue his leadership of Marketing and Business Development. In addition, Adamski will oversee the Technology and Creative & Customer Experience groups, including their integration and operational implementation across all of Rosetta's industry verticals, as well as continue his leadership of the Technology & Telecommunications and Emerging verticals.
Taylor’s role as COO will allow him to leverage his solutions-based roots to continue driving Personalized consumer lifecycle management as one of Rosetta’s core differentiators across all Rosetta solutions and to continue to strengthen the agency’s operational model. He will also have direct responsibility for helping grow the agency’s approach and capabilities in the Consumer Products & Retail and Distribution & Manufacturing verticals.
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our differentiated approach for transforming consumers to customers and ultimately advocates for your brand includes a delivery model that identifies, engages and activates customers within four core solution areas: Consulting & Insights, Branded Interactions, Commerce+, and Customer Relationship Management. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.
For more information, visit http://www.rosetta.com.
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