August 22, 2012
Planalytics, Inc. announced today that Duraflame, Inc. has subscribed to its Business Weather Intelligence® Platform. Duraflame is utilizing Planalytics’ Consumer Insights℠ service to analyze, quantify and manage the weather’s impact on sales of winter fire logs.
In business for over 40 years, Duraflame is responsible for America’s best selling fire log brands. The company recognizes the strong impact of weather on sales and is taking proactive steps to make sure they are ahead of the curve when the cold weather triggers shoppers to purchase winter products.
“It may seem fairly obvious that consumers purchase fire logs when the weather turns cold,” said Chris Caron, Vice President of Business Development at Duraflame. “However, if it is 50 degrees in both Boston and Atlanta, that will trigger two very different customer reactions. Simply having weather forecasts is not enough. We were looking for something that conveys to us how the customer will react and Planalytics allows us to have that intelligence,” continued Caron.
“We are very excited about the opportunity to work with Duraflame,” commented Scott Bernhardt, President of Planalytics. “In many regions, there are terrific opportunities this upcoming winter for companies with weather-impacted products such as Duraflame,” continued Bernhardt.
Planalytics weather-driven demand insights help businesses project periods of favorability and risk for any region or time period. In turn, companies use this intelligence for improving pre-season buying, inventory decisions, marketing/promotions and quantifying sales results.
About Duraflame, Inc.
Duraflame® is America's fire log brand leader, offering a wide variety of fire-related products, including fire logs, fire starters and barbecue products. For over 40 years, Duraflame has proven its leadership in the fireplace fuel category and its commitment to millions of loyal customers. They consistently deliver products that meet the highest standards in quality, convenience, reliability and environmental sustainability.
About Planalytics, Inc.
Planalytics, Inc. Business Weather Intelligence – the actionable information companies need to understand and optimize the impact of weather on their business. Powered by an unparalleled database of weather’s financial and volumetric impacts, proprietary forecasting technologies and market-specific expertise, Planalytics’ Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions. For more information, visit http://www.planalytics.com.
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