17 August 2012
Online reputation management agency Igniyte Limited is working with the Claims Advisory Group on all aspects of their digital marketing strategy, assisting the company to improve their online presence, develop their social media strategy, and boost their rankings in Google and across other major search engines.
The Claims Advisory Group, whose head offices are located in Manchester, is one of the largest PPI reclaim companies in the UK. The company has several digital assets including websites, online blogs and social media channels.
Simon Wadsworth, Managing Director of Igniyte, explains:
“We’ve been working closely with Claims Advisory Group since early 2012 to help them to enhance their online reputation and develop their social media strategy. During this time we’ve seen an up to 30% increase in ‘click-throughs’ to their website, which has resulted in increased revenue and profits for the company.
“Statistically, 63% of people find websites via a search engine, and the majority of these people make a decision about a company based on what is revealed in the searches. Our aim is to ensure online positivity for our customers, and provide credibility where it’s due.”
The purpose of online brand reputation management is to elevate a company’s positive news and stories in the search engines; while counteracting any negative online comments or listings, which have the potential to damage a brand.
As part of their remit, Igniyte was commissioned to create a series of associated websites, which were designed to help Claims Advisory Group with their recruitment drive and to provide a wide range of customer-focused advice. These sites have had the added benefit of boosting traffic to the main website, which has helped to enrich the company’s online presence further.
Based in Leeds, West Yorkshire, Igniyte was established in 2009 to provide digital marketing services to customers worldwide. The team is currently working with a number of major UK brands, providing expert advice and management on all matters relating to online reputation management, SEO, digital marketing, lead generation and e-commerce.
For further information about Igniyte and the range of digital marketing services available please email simon(at)igniyte.co(dot)uk or visit http://www.igniyte.co.uk
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/8/prweb9803123.htm