Which Drugmaker Spends How Much On DTC?
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Which Drugmaker Spends How Much On DTC?

Trenton : NJ : USA | Aug 16, 2012 at 12:06 PM PDT
Source: Pharmalot
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As you know, numbers tell a story and multiple stories can often be gleaned from data and charts. This particular chart, for instance, demonstrates how Pfizer boosted its direct-to-consumer spending considerably in the weeks leading to the patent expiration for its best-selling Lipitor cholesterol... FULL ARTICLE AT Pharmalot
 
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