The corporate Olympic champions
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The corporate Olympic champions

Top : India | Aug 14, 2012 at 7:49 PM PDT
Source: BBC
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While a select number of companies have collectively ploughed an estimated £1bn into the Games as official sponsors, it's not necessarily easy to calculate how they have benefited from that investment. Consumer-facing firms, such as McDonald's and Coca-Cola, and business-to-business companies... FULL ARTICLE AT BBC
 
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