Advertising: Children's Anxious Moments Are Featured in Ragu Spots - Advertising
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Advertising: Children's Anxious Moments Are Featured in Ragu Spots - Advertising

New York City : NY : USA | Aug 14, 2012 at 6:47 PM PDT
Source: The New York Times
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Unilever Foods, to create less utilitarian, and more playful, advertising for its food products. Ragu pasta sauce is offered as a reward for children in an ad campaign. A girl doubts the assurances of her father that this pet rodent is the same as an ailing one.  With a new ad agency and new creative executive,... FULL ARTICLE AT The New York Times
 
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