August 14, 2012
As chief sales officers are tasked with balancing the long-term mission of their organizations against the day-to-day pressures of meeting financial goals, Madison Performance Group, a global web-based workforce recognition and employee incentives solution provider, is offering tips for strategically aligning and motivating sales teams in their newly released Performance Perspective, “How Sales Operations Teams Can Provide Value to CSOs.”
“Sales operation teams that keep reps focused on the big picture, while inspiring them to outperform rivals, represent a distinct competitive advantage,” said Mike Ryan, Madison Performance Group’s senior vice president of marketing and client strategy. “The best organizations can effectively motivate their sales teams with carefully designed and executed sales incentive programs.”
To motivate the company’s collective resources without losing sight of the overall mission, Madison recommends three tips for designing and executing sales contests:
1. Maintain sales focus by filtering all incentive offerings;
2. Create and sustain a winning sales process by rewarding behavior; and
3. Grow the sales force by incenting all team members including “core” performers.
“The chief sales officer must manage a wide range of interconnected issues, but maintaining strategic alignment and ongoing motivation of the sales force are most important,” added Ryan.
With a 38-year history and established reputation for delivering market-leading recognition tools to the Global 2000 marketplace, Madison Performance Group helps organizations use strategic recognition to increase employee engagement, retain talent, foster innovation and create brand ambassadors. Madison’s scalable and configurable platform allows large organizations to integrate multiple workforce recognition programs and tailor segmented communications, goals and rewards programs through its simple rules-based modules.
The Performance Perspective can be downloaded at http://www.madisonpg.com/insights/performance-perspectives.
About Madison Performance Group
Madison Performance Group is a global web-based workforce recognition and incentive solutions provider. With a 38-year history and established reputation for delivering market-leading recognition tools, Madison is trusted by Global 2000 organizations for its proven, scalable and configurable technology platform. The company helps organizations use strategic recognition to increase employee engagement, retain talent, foster innovation and create brand ambassadors. Madison is headquartered in New York City with five locations worldwide and offers the largest rewards fulfillment network that can be offered globally and implemented locally. For more information, visit MadisonPG.com.
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