Flash Memory Summit's Unprecedented Keynote Lineup Explores How Enterprise SSDs & Flash Memory Are Leading the Revolution in Fast Storage for Big Data & Mobile Computing

Intel, Oracle, and Seagate, and other key industry players – will explore trending issues including:

•     Why ultra-fast SSDs have emerged a primary enterprise storage medium.
•     How the rise of mobile computing brings flash memory to mainstream markets.
•     When low-latency I/O is imperative for accelerating today’s high-performance, latency-sensitive workloads.

Flash Memory Summit features an opening keynote address from SanDisk Senior Vice President and General Manager of Client Storage Solutions Kevin Conley. An unprecedented roster of 11 Flash Memory Summit keynote speakers from world-class companies will address key storage-related imperatives impacting global markets from the insider perspectives of these industry luminaries:

“SSDs: Enabling the Next Wave of Growth in the PC Industry” – SanDisk’s Kevin Conley
SSDs are re-energizing the PC industry, leading some industry pundits to declare 2012 to be the “year of the SSD”...The explosive growth in SSDs is being driven by the emergence of ultra-thin laptops and the promise of new, higher-performing desktops for consumers and businesses. Vice President, Enterprise Storage Brendan Collins
IT must build and maintain complex multi-tiered storage systems for lowest TCO to support the cloud, virtualization, big data, online content and social networking...ReRAM that promise excellent scalability with shrinking design rules.

“Solid State Drives – From Disruptive to the New Normal” – Intel Corporate Vice President, General Manager Non-Volatile Memory Solutions Group Rob Crooke
Non-volatile memory has a history of changing the way people use products. Photography, books, and music are great examples of experiences that have been forever enriched by digitization and non-volatile memory. Likewise, SSDs bring dramatic advantages to computing, upgrading the experience to new norms. We are on the cusp of transitioning SSDs from a disruptive technology to the new normal...Several market challenges must be addressed and overcome to make it a reality. Solutions Glen Hawk
A major shift is happening in the mobile computing and enterprise markets, and it’s because of flash storage. Flash-based architectures have enabled the connected world, providing fast access to information anywhere, anytime...Mr. Hawk will explain why now is the time for flash-based storage—it’s fast, reliable and more cost-effective than ever before. )

“Accelerating Business Applications with Flash Memory” – Oracle Vice President ZFS Storage Engineering Scott Tracy
Mr. Tracy’s presentation looks at several approaches to deploying flash memory in the enterprise (both as cache and as tier 1 storage), focused on how Oracle is working to increase efficiency and reduce latencies and thus improve business response times.

“Revolution!...Vice President of Technical Marketing Scott Stetzer
Many data center and IT managers worry about flash endurance. Flash wears out when you write to it, but is this really a concern?...SSD users face a variety of tradeoffs from purchase through deployment and extended use. New technologies can reduce the severity of problems that impact wear, but as you'll learn, it's not up to the flash to solve these challenges -- it's all about the SSD.

“The Business Case for Solid State Storage” – Seagate Technology Vice President Strategic Marketing Group Jeff Burke
Mr. Burke’s presentation will offer a compelling portrayal of the world of storage over the next several years. About Flash Memory Summit
Flash Memory Summit 2012, produced by Conference ConCepts, will showcase the mainstream applications, key technologies, and leading vendors that are driving the multi-billion dollar market for flash memory and enterprise SSDs. Now in its seventh year, Flash Memory Summit is the only Silicon Valley event featuring the trends, innovations, and influencers driving the adoption of flash memory in demanding enterprise storage applications, as well as in smartphones, tablets and embedded systems. Flash Memory Summit 2012 takes place on August 21-23 at the Santa Clara Convention Center...For registration and more information, visit http://www.flashmemorysummit.com. Twitter: flashmem Facebook: http://www.facebook.com/pages/Flash-Memory-Summit/72498807894

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