Consumer Health Market: Netherlands, Iran, Uzbekistan Market Trends and Analysis

Consumer Health Market: Netherlands, Iran, Uzbekistan Market Trends and Analysis

Tehrān : Iran | Aug 12, 2012 at 8:22 AM PDT
Source: PRWeb
Views: Pending

Demand for faster relief and prevention drive growth in 2011

Consumer health in the Netherlands performed well in current value terms in 2011, creating sustained growth driven by intensified demand for formulas that bring faster relief or contribute to prevent disease or pain. While the level of new product development remained calm, new launches contributed to drive overall growth as they were able to capture consumer attention and increase the consumer base.
Paediatric consumer health grows faster as sales base expands
Intensified segmentation within consumer health is creating investment that translates into higher marketing attention for paediatric formulas. With a stable child and baby population, more parents purchased paediatric consumer health as manufacturers stimulated demand with extensions. Consumer health sustains healthy growth in 2011 but at a slower pace

With increasing disposable incomes and improvements in the standard of living, demand for healthcare products enjoyed impressive growth in recent years. With the emergence of multinationals and their premium quality, domestic suppliers have had to improve the quality and packaging of their products to prevent a loss of market share. However, some cultural trends, such as self-medication and lack of strong supervision of UTC sales, had a negative effect on the sales of OTC items. The rate of growth was higher for some categories, such as vitamins and dietary supplements, which had a lower starting base and greater potential.

Economic and political factors threaten both importers and manufacturers

The main event in 2011 was the sudden decline of the national currency where US$1which had been equivalent to IRR11,000, suddenly dropped to IRR19,000. This was a shock for importers (who had to pay in US$ to multinationals) and domestic manufacturers (who had to pay in US$ to their suppliers of raw materials). On the other hand, the Iranian government continued to refuse to pay its debts to pharmaceutical companies which put many of them at risk of bankruptcy. Consumer health becomes more mature

Consumer health in Uzbekistan continued to develop in 2011, with several favourable factors impacting sales. These included social, economic, demographic and marketing factors, including interaction between companies, their distributors and consumers. Based on consumers’ perception about consumer health products, some categories are highly developed, whilst others are only just emerging. In such cases, operators’ input is seen as an invaluable contribution to moving sales forward. Overall, the consumer health market continues to advance towards maturity.

The market gains from stability and the growing consumer base
In 2011 the performance of overall consumer health was positive. Major trends impacting sales remained stable, including trends in retailing and distribution, as well as consumer behaviour, which had a respective impact on sales. On the other hand, the consumer base continued to increase, stimulating higher growth. Growth in the population was especially valuable in certain categories, which directly depend on certain key consumer groups.

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