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Where Big Pharma and Big Tobacco meet

Sydney : Australia | Aug 08, 2012 at 7:16 PM PDT
Source: PharmaGossip
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The tragicomic potential of this scenario makes it sound like a scriptwriter's dream. There's the pharma marketing exec pondering how to maximise the market for the company's smoking cessation products. And then there's the tobacco chief strategising a mutually beneficial alliance with a company... FULL ARTICLE AT PharmaGossip
 
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