Gone are the days when a gay or lesbian couple need be concerned that at check-in their double room will be changed for a room with two single beds. Since its creation in January 2011, World Rainbow Hotels – now boasting partnership with 175 hotel brands including high-profile names such as Kimpton, Morgans, Design Hotels, Joie de Vivre, Thompson Hotels, Rocco Forte, Orient Express, Four Seasons, Fairmont, Raffles and Swissôtel to name but a few – has endeavoured to set a new standard regarding the oft-misused concept of “gay-friendliness”.
Nicolas Wijnants, World Rainbow Hotels’ brand director, said:
“Too often hoteliers claim their establishment is "gay-friendly” but then fail to deliver on their promise. Gay and lesbian consumers want more than a rainbow flag in the window, they want to feel genuinely welcome as gay and lesbian individuals and they want to know that the hotel’s staff understands their travel concerns. These guides, called Out & About, provide information such as the destination’s best gay-friendly restaurants, the best gay or lesbian clubs and bars as well as special events. This information is visible online on the hotel’s profile and available to WRH guests at the hotel’s concierge.
According to Mr. Wijnants, all these elements contribute to a more pleasurable hotel experience for gay & lesbian travellers:
“Gay-friendly means that from the moment our guests make a reservation to the time they check out, they can just relax. They won’t be placed in the awkward situation of having to ask for a double bed instead of twin beds and they won’t have to think twice about requesting room service when they are in bed with their lover. Guests won’t be pressured to explain anything or justify anything or “come out” to the hotel staff, it’s already taken care of. The company’s portfolio offers accommodation for every wallet, as it ranges from luxury hotels perfect for a honeymoon to “budget chic” hotels for the more cost-conscious traveller...Therefore, having up-to-date information is key to avoid any unsavory experiences. Our goal is to provide our customers not only with the best gay-friendly hotel, but also with all the relevant tools to ensure their stay is as pleasant as possible.”
As the first and only gay and lesbian travel organization to be using the travel industry’s own communication network (known as the Global Distribution System or GDS), World Rainbow Hotels can offer customers fast and secure transactions as well as the hotels’ best available rates at all times.
This makes World Rainbow Hotels a pioneer, allowing major international hotel brands to reach out to this increasingly relevant market segment for the first time.
The launch of World Rainbow Hotels’ consumer website has been met with industry-wide praise:
“We're very pleased to be a partner of World Rainbow Hotels. Each of our member hotels are ambassadors of their neighbourhood and strive to provide each guest with individually tailored, culturally-immersive experiences, both within and outside the property. The Design Hotels™ community is made up of free-spirited globetrotters from a broad range of backgrounds and preferences looking for meaningful journeys. Our carefully curated portfolio of 230 hotels worldwide are the perfect gateway to the local scene no matter where you are."
Arno Schwalie, VP Business Development & Corporate Strategy, Design Hotels™.
“Fairmont Raffles and Swissôtel Hotels and Resorts are thrilled to be partnering with WRH. We are very proud to have met the strict set of criteria set forth by WRH and are now able to welcome their clients at our participating locations worldwide. As our core pillars include our relationship and place in the community, we strive to ensure all of our guests have the most memorable experience when staying with us...We treat all Colleagues and Guests with fairness and dignity. We look forward to a very prosperous year ahead with WRH.”
Cory Hagopian, Executive Director, Travel Industry Sales, Fairmont Raffles Hotels International
“Kimpton Hotels is committed to creating a culture that reflects the diversity of our hotel and restaurant guests. With that goal in mind, several of our hotels have partnered with WRH to show support of understanding, accepting, and celebrating differences among people. That includes different personalities, lifestyles, work styles, education and experience. We also welcome and embrace people of all races, ethnicities, ages, religions, physical abilities, sexual identities, gender identities and genders...World Rainbow Hotels is celebrating the website launch with a monthly competition (through to December 2012) to win two-night stays at their member hotels.
In August 2012, visitors to http://www.worldrainbowhotels.com have a chance to win a two-night stay for two people at the Hotel Ellington in Berlin, including continental breakfast. To enter this competition or check the next ones simply go to: http://www.worldrainbowhotels.com/offers/competition
About World Rainbow Hotels
World Rainbow Hotels is a carefully chosen collection of more than 850 gay & lesbian-welcoming hotels located in over 129 destinations worldwide. The Lords South Beach Hotel Miami Beach, The Standard Spa Miami Beach, The Elysium Hotel Mykonos, The Mondrian Hotel New York, St Martins Lane Hotel London and the Hotel Cram Barcelona.
For information about World Rainbow Hotels, please visit http://www.worldrainbowhotels.com or call us on +44 (0)845 004 9393 – ext 6534
To see examples of Out & About guides, check: http://www.worldrainbowhotels.com/Why-Book-With-Us/Out-and-About/
Interested affiliates can find out more information on: http://www.worldrainbowhotels.com/affiliates and hoteliers interested in joining can find out more via http://www.worldrainbowhotels.com/hoteliers
For press enquiries contact: David Guesdon, Business Development Manager, World Rainbow Hotels on: +44 (0) 8450 049393 Ext: 6534 or via david.guesdon(at)worldrainbowhotels(dot)com
Website images, logos and photography can be provided on request.
For the original version on PRWeb visit: http://www.prweb.com/releases/prwebworld-rainbow-hotels/website-launch/prweb9767335.htm