Swiss sports test social media waters
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Swiss sports test social media waters

Zurich : Switzerland | Aug 06, 2012 at 2:31 AM PDT
Source: SwissInfo
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While the Swiss Olympic team and athletes have been warming up to the trend, it hasn't always been plain sailing. The London Games are proving to be a litmus test of how social media will co-exist alongside a major sporting event, with the fallout ranging from anger over sponsorship rules to disqualification... FULL ARTICLE AT SwissInfo
 
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